In the days of COVID-19, companies of all sizes are being required to change the way they market to their customers. As a result, we see more national mailing campaigns than in future years, but there is one main downside: They can take a long time. Check out these tips for speeding up your national mailing campaign, then contact Square One Business Machines at (972) 370-3664 for help.
Choose First-Class Mail Instead of Standard Mail
If time is of the essence, then sending your marketing materials via first-class mail can make all the difference. In most cases, marketing materials are sent via Standard Mail. This is much slower than first-class mail. Depending on where it is being sent from and where it is being sent, it could take as long as three weeks to get to its destination. There is no guaranteed delivery time for this type of mail, and mail is not forwarded to new addresses.
Of course, the reason that companies choose Standard Mail is because it is much more affordable. You could send pieces that way up to 3.3 ounces without paying more than you would send for a light letter. However, how useful are the savings if your materials do not get to their intended targets on time?
Sending Postcards
If you generally send brochures, letters, or other larger materials, consider sending postcards. They can give just as much information but at a fraction of the cost – and they can make it to their destination much faster. These are also easier to stamp, more likely to be read by the person who receives it, and provides information without having to be opened.
Focusing on Local Campaigns
If you are a national brand that generally targets areas throughout the country, it might make sense to temporarily focus on local clients or customers. When you mail items closer to home, they take less time to mail. This also gives you the chance to provide local services at a time when more and more people are looking to support local companies through the Coronavirus pandemic.
Work with Local Companies
If you are relying on national corporations to provide access to Pitney Bowes machines, marketing supplies, and more, then you are not going to be getting your items out very fast in many cases. Why? Because you are just a number to these companies. When you work with a local company like Square One Business Machines, we have the resources and expertise to help you right away. You do not have to worry about waiting on hold for 20 minutes just to talk to a customer service representative who can’t even answer your questions.
If you are ready to learn more and get started, contact Square One Business Machines at (972) 370-3664. We look forward to working with you and showing you the difference we can make in your mailing systems.
